Welcome to West Coast Customs Middle East (WCC ME); the newest branch of the ever-expanding West Coast Customs empire launched in 1993 in California by Ryan Friedlinghaus.

West Coast Customs’ team of customization experts shot to fame after the massive global success of MTV’s hit show “Pimp My Ride” in which the West Coast Customs team surprises an unsuspecting member of the public and drastically fixes up and customizes their cars. The show has expanded to cover different regions of the world with multi-platinum selling artists such as Xzibit, Tim Westwood and Li’l John presenting the hit series now aired on a variety of channels worldwide.

Having conquered the states,West Coast Customs are opening fully operational production centers across the globe, with Dubai as their first port of call.We have built our unrivalled reputation and global success on the quality of our work and our ability to convert any concept, no matter how creative, into living color.

The brand new production center is located in the Al Quoz Industrial estate and is now open for business.