To celebrate our arrival in the region and the launch of our Dubai production center we held our first EVER Live Show and Concert in the Middle East. The all-star line-up included performances by Omarion, Marques Houston, Blackstreet and Lloyd. Held at Dubai Media City’s Ampitheatre, we showcased our love for music and demonstrated our abilities by customizing a car live on stage!

Ryan and Big Dane, stars of the MTV show ‘Pimp My Ride’ made special guest appearances throughout the day meeting fans and signing autographs. Check out our gallery for full coverage!

November was a busy month for WCC ME as we also took part in the Auto Show held at the Dubai World Trade Centre from the 13th to 18th November 2007. Our stand again featured special guest appearances by Ryan, Big Dane and Alex who met with a barrage of fans and enthusiasts to chat and sign autographs. The event also marked the unveiling of our recent top-secret project, the 'range rover stormer' that has taken the GCC region by storm! West Coast Customs merchandise was also available for purchase at both the concert and auto show including exclusively designed shirts, tees, caps and stickers. Check out our gallery for full coverage!